When to hire marketing help, and when to keep doing it yourself
Bring in help too early and you waste money; too late and you miss growth. Here's how to tell where you are.
Read →Webflow or WordPress for a software company's site?
Webflow or WordPress? Here's the trade-off, and which one usually wins for a small software company's marketing site.
Read →How to market to musicians and creators (from one who is one)
Creators can spot marketing from a long way off. Here's how to reach musicians and makers without losing them, from someone who is one.
Read →The marketing a small software team needs (and what to skip)
Most marketing advice is written for people with a team and a budget. Here's what a small software team needs, and what can wait.
Read →Why launch day isn't a strategy, and what to do before and after
The launch comes, the launch goes, and a week later it's quiet again. Here's how to make a launch part of a longer plan.
Read →GA4 without the headache: the reports that matter
GA4 buries the useful stuff under a hundred menus. Here are the few reports that matter, and the rest you can ignore.
Read →How to grow an email list for a game or app from zero
Your email list is the one audience that's really yours. Here's how to build one for a game or app when you're starting with nothing.
Read →ActiveCampaign for a small team: your first automation, step by step
ActiveCampaign can do a hundred things. Here's the one to build first, a welcome sequence, and how to set it up without getting lost.
Read →The Odyssey: A 3,000-year-old story with massive cultural impact
Homer told us Odysseus survived war, a cyclops and a super-long boat ride. Christopher Nolan showed us as good a proof as any
Read →How the Dean Guitars controversy led to a much needed brand refresh
Dean and Dimebag Darrell were synonymous names for seventeen years. Where it went wrong, and what the fallout says about who really owns a brand.
Read →Loathe launching their album in a Liverpool record shop tells you everything.
Loathe spent six years away, then launched at home in Liverpool. The rollout is a working lesson in building an audience.
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