It's one of the first calls a small software company makes about its site, and people online will fight you over it. Ignore the fighting. Both are good tools. They're good at different things, and here's how they compare, from someone who builds in both.
What Webflow is good at
Webflow gives you precise control over the design and a fast, clean site with no pile of plugins to babysit. Hosting is included, it's secure by default, and there's nothing to patch on a Tuesday night. For a marketing site, a landing page or a small brochure site, it's hard to beat: you get the design you want, it loads fast, and it mostly looks after itself.
The catch: it costs more per month than cheap WordPress hosting, and once you need properly complex, database-heavy features, you start hitting the walls of what it'll do.
What WordPress is good at
WordPress runs a huge slice of the web for a reason. It's flexible, and there's a plugin for almost anything: a complicated blog setup, a membership area, a shop, some oddball integration. Hosting can be cheap, and you're never locked in.
The catch is the flip side of all that freedom. Plugins mean updates, maintenance and the occasional security scare, and it's easy to wake up one day with a slow, bloated site propped up by a dozen extensions and one you're afraid to touch. Keeping it fast and safe is a standing job, not a one-off.
So which one?
For most small software teams, it's Webflow for the marketing site, and it isn't close. You want something that looks sharp, loads fast, and doesn't need a maintenance routine you'll quietly stop doing a couple of months down the line. Webflow does that, and its CMS is plenty for a blog and a few dynamic pages.
Go WordPress when you know you need what it's good at: a content-heavy site with hundreds of posts, a membership or community, a shop, or a specific plugin with no real equivalent. If that's you, the flexibility is worth the upkeep. If it isn't, it's just upkeep.
Start with what your site needs to do over the next year or two, then pick the tool that does it with the least ongoing hassle. For most small software companies, that's Webflow. For the ones with real complexity, WordPress.
If you'd like that call made properly and the site built to match, that's the work I do. See what a freelance Webflow designer can do for you.