Content · Web · Design · SEO

Orchestrating content for audiences that stick around

Bringing startup mentality & growth experience to apps, games & small businesses. Email, SEO, search, content and campaigns.

JJ Lyon

Owning the channels that grow your project

CRM

Building email strategies & lifecycle automations

Consistent list growth; welcome, launch & retention sequences; Email list hygiene and deliverability; campaigns designed to be opened and clicked.

SEARCH

SEO, AEO, GEO. In that order

Keyword monitoring, discovery and non-brand growth; Consistent, human-created, AI supported content, written at scale; with analytics clear enough that you'll actually want to read it.

CONTENT

Crafting content & editorial

Blogs, newsletters, and the strategy behind them. Written to rank and to be read. Never to hit a word count.

DESIGN

Assets that are gorgeous, but also convert

Canva or Figma. Wix, WordPress or Webflow. Landing pages or entire sites. Templates and assets that convert. The design eye and skillset is mine, the tools are just the vehicle.

CAMPAIGNS

Owning end-to-end marketing initiatives

Brief. Build. Send. Measure. Repeat. I run the whole launch and pull the teams together when it needs it.

ANALYSIS

Pattern recognition, trend correlation & informed strategy

Reporting and data-led decisions. I turn the numbers into a clear read of what's working and what to do next.

About

I'm JJ. a musician and a marketer. I channel creativity into efficient marketing efforts that deliver. I have over 10 years running content, email, and SEO. I've led teams and flown solo, representing brands on YouTube and at in-person events.

I channel my knowledge of music into marketing, building focused audiences that stick around.

Based in
Liverpool, U.K · remote
Tools
Webflow · WordPress · Wix · Figma · ActiveCampaign · GA4 · Search Console · Mixpanel · SEMRush · Adobe Creative Cloud · Claude · Canva · ChatGPT
Working with
Software brands, creators and small businesses.

Some stats

27k → 320k
Email subscribers
18k → 54.4k
Instagram followers
40% · 12%
Open · click rate
~10 yrs
in-house growth

Get in touch

I can help you grow

Let's talk about your goals, and get you on the path to achieving them.

Email me → LinkedIn