+80k
Email · CRM
Doubling an email list
Grew a software company's list from 90k to 170k subscribers while holding a 25% open rate and 5% click-through, through lead-gen, segmentation, and lifecycle sequences.
Marketing · SEO · Content · Design
I build and grow the channels you own.
Email and CRM, search, content, and campaign design for software and creator brands. Seven years running growth in-house, now taking on a small amount of freelance work.
SIGNAL / OWNED CHANNELS
01
Selected results
90k → 170k
email list grown
18k → 52k
instagram grown
25% / 5%
open rate / ctr
7 yrs
in-house growth
02
What I do
EMAIL / CRM
Email & lifecycle
List growth, welcome and launch sequences, and campaigns built to be opened and clicked. I've scaled a list from 90k to 170k at a 25% open rate.
SEARCH
SEO
Search Console monitoring, non-brand growth, and the quick wins that move first. Reporting short enough that you'll actually read it.
CONTENT
Content & editorial
Blog, newsletters, and the strategy behind them. Written to rank and to be read, not to hit a word count.
ORGANIC
Organic social
Channel and community growth. I took one brand's Instagram from 18k to 52k without paid spend.
DESIGN
Design & landing pages
Figma to Webflow. Landing pages, email templates, and campaign assets that ship and convert.
CAMPAIGNS
Campaigns end to end
Brief, build, send, measure. I run the whole launch and pull the teams together when it needs it.
2.9x
Organic social
Instagram, 18k to 52k
Grew an audio-software brand's Instagram from 18k to 52k followers organically, with a content system the in-house team could keep running.
SEO
Search
A weekly SEO system
Built a Search Console workflow that separates brand from non-brand traffic, surfaces quick wins, and reports week-over-week movement the team can act on.
04
About
I'm JJ, a marketer with about seven years running content, email, and SEO in-house for a software company in the audio industry. I've led a five-person team and represented the brand at NAMM and NAB.
I also produce electronic music and I'm doing a PhD in it. That's where the channel-ownership instinct comes from: I'd rather build an audience you keep than rent one that disappears when the budget stops.
I take on a small amount of freelance work alongside my main role, so I'm selective about projects and I do the work myself.
Based in
United Kingdom · remote
Tools
Webflow · Figma · ActiveCampaign · GA4 · Mixpanel
Works with
Software & creator brands
Availability
Select freelance projects
Get in touch
Tell me what you're
trying to grow.
Send a short note about the project and what success looks like. I'll tell you honestly whether I'm the right fit.
Email me → LinkedIn