JJ Lyon
Marketing Lead · Growth · Content · Email · Product · Design
Marketing lead with ten years across music tech, gear e-commerce and audio software. Currently heading the growth and acquisition team at Krotos, owning content, landing pages, email, social, paid ads and user acquisition, and building AI-driven workflows to scale it all. Guitarist, composer and all-round gear nerd.
90k → 170k
Email subscribers
18k → 52k
Instagram followers
28% · 5%
Open · click rate
Experience
Krotos
2021 — PresentMarketing Operations Lead
Audio Software
- Promoted to Marketing Operations Lead (June 2026), from Marketing & Multimedia Content Lead (2024) and Content Marketing Specialist (2021).
- Lead the marketing pipeline across email, design, social, content and paid acquisition.
- Own the email programme; scaled the list from 90k to 170k at 28% open and 5% click rate.
- Design, build and maintain web presence: landing pages and site work in WordPress and Webflow.
- Run @krotosaudio end to end; grew Instagram from 18k to 52k in 18 months.
- Build AI workflows, custom skills, automations and connectors with Claude and Lovable.
- Own reporting and campaign optimisation across Power BI, Google Analytics and Mixpanel.
Connected Essentials
2019 — 2021Marketing & E-commerce Specialist
E-commerce & Marketplaces
- Owned storefront listings across Amazon and B2B marketplaces for discoverability and conversion.
- Wrote product copy and designed graphic assets for listings and pages.
- Produced in-house product photography and visual content.
- Designed physical products from prototype to production and launch.
Sound Affects
2017 — 2019Content & Marketing Specialist
Boutique Music Gear Retailer
- Owned email, social and video channels for a premier UK guitar retailer.
- Built listings and specialised content for a two-sided marketplace, including Reverb.
- Shot product photography and produced video walkthroughs and graphics.
- Demonstrated gear on camera at regional UK guitar shows and events.