JJ.Lyon

JJ Lyon

Marketing Lead · Growth · Content · Email · Product · Design

Ormskirk, Lancashire, UK
07544 238 916
jj@jjlyon.uk
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Growth marketing leader with almost a decade of experience across music technology, e-com, and audio software. Currently leading growth and acquisition at Krotos, owning content, website development and optimisation, email marketing, social media, paid media and UA, alongside developing AI-powered workflows to scale performance. Guitarist, composer, and unapologetic gear nerd.

27k → 320k
Email subscribers
40% · 12%
Open · click rate
18k → 54.4k
Instagram followers

Experience

Krotos

2021 - Present
Marketing Operations Lead
Audio Software
  • Promoted to Marketing Operations Lead (June 2026), from Marketing & Multimedia Content Lead (2024) and Content Marketing Specialist (2021).
  • Lead the marketing pipeline across email, design, social, content and paid acquisition.
  • Own the email programme; scaled the list from 27k to 320k at 40% open and 12% click rate.
  • Design, build and maintain web presence: landing pages and site work in WordPress and Webflow.
  • Run @krotosaudio end to end; grew Instagram from 18k to 54.4k in 18 months.
  • Build AI workflows, custom skills, automations and connectors with Claude and Lovable.
  • Own reporting and campaign optimisation across Power BI, Google Analytics and Mixpanel.

Connected Essentials

2019 - 2021
Marketing & E-commerce Specialist
E-commerce & Marketplaces
  • Owned storefront listings across Amazon and B2B marketplaces for discoverability and conversion.
  • Wrote product copy and designed graphic assets for listings and pages.
  • Produced in-house product photography and visual content.
  • Designed physical products from prototype to production and launch.

Sound Affects

2017 - 2019
Content & Marketing Specialist
Boutique Music Gear Retailer
  • Owned email, social and video channels for a premier UK guitar retailer.
  • Built listings and specialised content for a two-sided marketplace, including Reverb.
  • Shot product photography and produced video walkthroughs and graphics.
  • Demonstrated gear on camera at regional UK guitar shows and events.